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It is with this thought in mind that we embark on launching Marco Polo Rally, a dramatic race from Paris to Peking by Ultralight. The race aims to pay homage to all those who dare: the explorers of our world, our land, our skies and of ideas. Those who dare to dream and challenge boundaries, who dare to be different.
CELEBRATING THOSE WHO DARE
PEERLESS SPECTACULAR EVENT During a six week period, our Ultralight Rally will launch with 150-200 flying machines in the race. The Marco Polo Rally will be representative of man’s exciting achievements at the dawn of the new Millennium including
This unique event will attract the hearts of the romantic explorer, whether a flyer or a spectator , as the race launches from Paris, continues down the east coast of Italy, over to the Greek Islands, Jordan, then through Saudi Arabia and United Arab Emirates, India, Laos and Vietnam, Hong Kong and finally Beijing. The event will be staged in grand style with a launch gala in Paris and three event hosted, country-theme receptions along the route, ending with the race conclusion celebration in Beijing. All five hospitality locations will include both an airport spectator event as well as an evening social event. All race touchdown points will be officially clocked and broadcast over the Internet as they occur. The event will also be reported via televised and print news updates with a possible full event television broadcast coverage as well. All risk will be minimized in that flight routing and clearances are to be handled by the leading professional flight clearance company, Overflight. All participants will be insured, be required to provide medically fit certification, their craft will have passed event inspection and they will have to provide proof of flight experience. The race will be scheduled on a six day flight and one day rest period over a six week interval. The one day rest period will allow the race schedule flexibility in the event of weather or other flight delays. A substantial prize will be awarded to the overall race winner. In addition, daily and weekly prizes will be awarded to winning participants similar to the Tour de France event. Funds to help address world hunger will be raised as part of the event based on a cumulative per mile flown metric for all participants.
ABOUT ULTRALIGHTS Ultralights, often abbreviated in other languages as ULM for UltraLight Motorized, define a category of light flying machines, allowing 1 or 2 people to fly securely, with open or closed cockpit. (In US airspace, they are restricted to a single seat.) They may be used for sightseeing or traveling, as well as for agricultural work and security. For example, in the US police use them for traffic control, in France they are used by the army, in many countries they make airshots for TV and press possible and are useful to find new archeological sites. Definitions and legal aspects vary from country to country, but ultralights (common US terminology) are usually subdivided as follows:
The European definition further defines Microlight (common European terminology) as an aero plane having no more than two seats, Vso not exceeding 35 knots (65 km/h) CAS, and a maximum take-off mass of no more than:
Note: Foot-launched aircraft are excluded from this definition. Ultralights offer a secure, comfortable and affordable way to come to the third dimension, to enjoy our world from another point of view. They have a tremendous advantage over regular aircraft due to their low weight and speed. Minor accidents cause little damage and major accidents are less often fatal. As With hang gliders, when they were first being invented, there were many poorly designed ultralights being flown by untrained pilots. Ultralights are now well understood and we know how they should be built and flown. Advantages over conventional aircraft:
Ultralights are designed to have the same structural strength as regular normal category aircraft. A major reason people fly them is the lower cost, however, the most important reason people fly ultralights is because they are FUN ! The slow flight, often open cockpit, and light responsive handling make them more like a motorcycle of the air than a car in the sky.
We are seeking 8-12 sponsors with sophisticated global appeal that embody the vitality and avant-garde spirit of the Marco Polo Rally. As such, we desire to partner with innovative market leaders who endeavor to set themselves apart from the competition. In particular, companies whose high quality products and services can be deployed and showcased during the Marco Polo Rally. Sponsorship Value: Employee, Retail and/or Trade Incentives The event is structured in a manner to conveniently package an incentive program for employees, retail and/or trade initiatives. The ultimate incentive offering would be attendance at one of the five hospitality events centered around the thrilling race launch/landing as well as the follow-on glamorous evening affair. For the courageous winner there will be opportunities, provided on a limited basis, for single leg of race ride alongs, on a participant ultralight dedicated to sponsor and VIP passengers. In addition, prior to the actual Rally, ultralight outings may also be scheduled. Rounding out the incentive program is the availability of event themed merchandise including customized flight jackets, flight vests, aviator scarves, fedoras and flight gear. Building Business Awareness Due to the timeliness of the event platforms, multinational organized event via the power of the Internet, and the visual spectacle of a colorful cloud of ultralights flying through the air, we anticipate enthusiastic global media coverage. Sponsors should further expect to capitalize on the goodwill to be generated by the responsible global citizen image tie-in based on the fund raising aspect of the event for a high profile Internet based entity. New Product Launch Wherever your product marketing originates in North America, South America, Europe, Middle East or Asia; the Marco Polo Rally provides a unique opportunity to showcase your new product around the world in a six week period. The media will be drawn to the curiosity of the event and will willingly inquire as to how the detail logistics will be handled. Whether your new product is technical, aesthetic, refreshing, entertaining, transporting or provides a welcomed respite, Marco Polo Rally will spotlight its desirability and performance to a global audience. New Market Access and/or Growth or Existing Market Seeing is believing. Showcasing your product’s involvement in this truly global event within your target market affords such an exercise. Product demonstrations are further enhanced by in-country hospitality opportunities and through the in-country sponsor recognition program. Sponsorship Benefits: Exclusivity The sponsor group will consist of a small group of globally recognized market leaders in their field of expertise. Each sponsor category will be exclusive to the event as well as protected from use by individual participant sponsorships. Event Mark and Designations The Event Mark will be meaningful, memorable and evoke the spirit of the event. The Mark will be designed with our sponsors’ needs in mind and will effectively cross all mediums (i.e. Print, TV and Internet Broadcast as well as Merchandise). Our Sponsors will be given the sponsor group "Partner" designation as well as specific product and service designations desired to leverage their marketing programs. Hospitality The Marco Polo Rally’s exciting, exotic venues will stand apart from other internal and external company programs. Attendance will offer the chance to experience a truly unique global event that was organized, executed and enjoyed by multi-national audiences at various geographic points around the world, all made possible through the Age of the Internet. Sponsor Services Marco Polo Rally’s Partners will take an active role in the shaping of event with direct input to both the hospitality and presence programs, and where appropriate, logistics planning. Each sponsor will be kept abreast of developments through comprehensive updates of the event progress and two account executives will be in place dedicated to performing sponsor support services. Sponsor Recognition Our sponsors will receive a full complement of media coverage augmented by our global PR firms’ efforts and our web site postings as well as links to those postings. On site branding opportunities are numerous including the welcome basket for media and participants as well as:
Sponsor Preferences/Additional Opportunities While the Marco Polo Rally represents a maiden voyage, we do foresee the possibility of a recurring event. Our Marco Polo Rally Partners will enjoy the right for first opportunity to sponsor such future events. We have also secured our Partner categories from individual participant sponsorship, however that would not preclude our signed Partners from sponsoring individual participants if they so choose. Post Event Evaluation As part of our sponsor package of benefits, our global PR firm will compile an attendance and media exposure report per country to assist our Partners in quantitatively evaluating their marketing investment. Post Event Activities The impact of the event will continue to serve your marketing program even after the actual race is completed through the availability of the Commemorative Event Book which will give indefinite shelf life to your sponsorship association. In addition, sponsors will be able to leverage the event story in subsequent product and service demonstrations which can be further enhanced through access to our event participant speakers. SUMMARY We are looking for a strong contingent of Marketing Partners to share in the glory of this courageous endeavor. Our Partners are global citizens who are innovative and energetic companies with exciting and attractive products of the highest quality. As such we are inviting you to further discuss this opportunity to determine if such a partnering would be mutually beneficial. We think it’s an interesting fit, do you? MARCO POLO RALLY
Sponsorship Proposal Revised 991119 |
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