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From: lalit kumar "sales and marketing in any industry"
Date: Friday, September 22, 2006
Time: 06:31 AM
Lalit kumar A-31/167 street no-5 , Phone: +91-11-22858566 Mata Mandir Marg maujpur, Mobile: +91-9899992144 New Delhi - 110053. E-mail: lalit_kumar_id@yahoo.co.in Career Objective Achieve professional satisfaction and growth in sales and marketing through symbiotic relationship in an esteemed organisation. Professional Profile Ø A management post graduate with over 1 year from 11 June of 2005 to till date continue of experience in sales and marketing. Ø Currently working as Sales Officer in Uniproduct India Ltd. Ø Demonstrated abilities of handling channel sales. Ø Proficiently handled the sales in Delhi/NCR. Ø Resourceful in collecting market information for the development of business strategies and coordinating new product development efforts. Ø Excellent communication, interpersonal skills and the ability to motivate team members. Areas of Expertise Sales & Marketing Ø Actively involved in taking sales initiatives and achieve desired targets in sales and collection. Ø Responsible for promotion of products for brand awareness & greater market penetration. Ø Identify and explore new markets for expanding business operations. Distribution/Channel Management Ø Develop and sustain the existing network and effectively manage the supply chain. Ø Expand the dealer infrastructure and appoint new channel partners in untapped markets. Ø Assign targets, Evaluate performance & monitor distributor sales and marketing activities. Team Management Ø Motivate, mentor, guide and monitor frontline sales officers to achieve individual as well as team goals. Ø Deploy the Sales & Marketing activity plan for frontlines with target setting and reviewing measures. current Organization Experience 1. UNIPRODUCTS INDIA LIMITED Uniproducts (India) Limited enjoys a pioneer status as a manufacturer on non-woven fabrics in India. Since the commencement of its commercial production in 1986-87, the company has grown significantly in size and turnover, possessing TS 16949 and ISO 14001 certifications. Today, Uniproducts is a leading manufacturer of automotive components and non-woven fabrics in India. The company has two manufacturing units, one located at a site near Rewari in Haryana, and the other one at Noida near Delhi. Uniproducts was the first in the country to: Introduce wall to wall carpets Use environment friendly materials like jute in the manufacture of its products Manufacture microdot fusible interlinings Manufacture molded carpets, NVH components and heat shields for Automobiles Obtain ISO 9001, QS 9000 and ISO 14001 certifications in its field of activities. The company witnessed a growth of over 278% in its sales turnover during the last six years. This increase is attributable to sharp focus of the company's employees on the present and future requirements of its customers. 1986 – 87 : Set up the first fully integrated nonwoven plant in the country, in technical collaboration with Uniproducts Canada Inc. Commenced commercial production of wall to wall carpets and chemical bond interlinings. 1992 : Commenced production of molded carpets and trims for automobiles. 1995 : Start-up of production of NVH parts for automobiles. Awarded the ISO 9002 certification. 1997 : Awarded the QS 9000 certification 1998 : Commenced production of thermobond non-woven fabrics 1999 : Commenced production of heat shields 2002 : Acquired H P Pelzer India Pvt. Limited, a part of the worldwide Pelzer Groups' presence in India 2003 : Commenced production of resin felt and Polyurethane foam parts for automobiles 2004 : Commenced production of state-of-the-art line from Dilo Systems, Germany for manufacture of high quality needle punch roof-lining and random velour fabrics 1. AUTOMOTIVE PRODUCTS 2. AMINATE FLOORINGS Iris, Vintage, Eden, Chalet, Mystic, Alpine 3. INTERLININGS CHEMICAL BOND INTERLININGS, Generally used where stiffness is desired in the garment. They are manufactured through impregnation of a carded viscose fiber web with chemical binders. Chemical Bond Interlinings, both fusible and non-fusible, are available in a wide range of grammages and in soft, hard or extra stiff qualities, achieved by varying the use of chemical binders They also have the advantage of being comparatively less expensive THERMOBOND INTERLININGS These are generally used where a soft feel is required in the garment. The synthetic fibers are melted down on a conveyor and then cooled by chilling rods to give the structure of an interlining fabric. Different fiber blends can be used to engineer thermobond interlinings of varying degrees of softness The product is presently available in a range of grammages in fusible and non-fusible categories in white, black and charcoal colors in 100mm width rolls. The fusible category has options of LDPE, HDPE and polyamide coatings Thermobond interlinings score over other forms of interlinings as they are extremely soft, contain no chemicals, have a superior handle and better washing shrinkage properties Organisation : Uniproducts India Limited Designation : Sales officer Duration : 20th April 2006 to till date Territory : Delhi / NCR Salary Drawn : (Gross) 15000 Rs. P.m. current Organization Work Profile & Job Responsibility Sell Company Products Ø To build up self motivation and trained him self as well as ensure that all subordinate trained &motivated to earn maximum incentives on sales such that no one fails to earn incentives. Ø Pay Special attention to the development of thermobond interlining market, so that market share can increases in each quarter. Ø Monitor and use of advertising/ Sales promotion by controlling their budget to ensure that impact is measurable in terms of brand recall &image. Ø Train &induct new subordinate such that they are well versed with company products/policies/priorities in the shortest possible time & can operate independently. Ø Ensure that target achievement should be justify in each month. Ø Review dealer inventory & push sales of slow moving/ second quality / short lengths to ensure at least 10% reduction in each month. Ø Review & discuss dealer efforts at sales promotion & motivate him to establish direct contact with prospective buyer. Ø Sell the specified quantity in sq. meters of interlining. Ø Maintain all present institutional buyers. Ø Service to all dealers to ensure availability of stocks such that sales do not suffer for want of required brands. Develop new business Ø Monitor dealer performance & review arrangement of change/ appoint new dealers as necessary to ensure product availability in all potential markets in the territory. Ø scan relevant market information to identify new business opportunities & guide to subordinate to approach potential institutional buyers such that new buyers are identified & approached each month. Ø Work to ensure that how can gains and useful breakthroughs provide in any segment, so that percentage of sale or / and possibility can be increase. Ø Review Competitors activity products & incentives &formulate strategy to new challenges posed. Ø Increase Market share by specified percentage on give interlinings. Ø Review sales strategy in order to subordinate calls and help to improve hit rate. Ø Continuously monitor to new prospect, exporters and buyer’s (buying house) activities and professional meetings of institution’s manager, merchandiser and concern person to ensure all potential clients are called upon & briefed. Ø Identify number of specified new institutional buyers. Customer service Ø Meet with dealers and institutional buyers each month and ensure speedy redressed of any grievances/ complaints. Ø Review stock position with dealers & liaise with sales coordination to ensure timely supplies such that all delivery dates are met without default. Ø Call to existing institutional buyers to ensure satisfaction & collect feedback on needs & dealer performance. Ø Review any outstanding complaints & ensure early redressed such that no complaints remain unattended for more than specified time period (2 weeks.) Ø Identify & call buyers each month who prefer to buy competitor products and collect information on competitor activity, incentives & USP’s (Unique Selling Preposition). Ø Call to present institutional buyers every month. Ø Anticipate Complaint/ grievances &deal with them before they are formally made. Ø Ensure all complaints received are expeditiously resolved with in specified time period of receipt. Territory management Ø Ensure that all market intelligence report as well as prescribed MIS (management information System) Statement are whetted & forwarded to reporting officer on a regular basis with recommendations for change in strategy / policies as necessary. Ø Ensure tamely submissions of MIS reports as per schedules on due date, such that there is no default. Ø Emphasize liquidation of slow moving & stocks lying unsold for 90 days such that given percentage reduction in these takes place each month. Ø review Journey cycles & ensure that territory coverage reinforces distribution network such that every dealer is met & serviced consistent with his sales performance. Ø Review financial gains of dealers each month & work with them to help them maximize gains. Ø Review performance every month. Improve and take guide and train to subordinate to ensure qualitative improvement in their performance. Ø Follow up and ensure additional bank guarantees/deposits from all dealers where limits are being crossed. Ø Review Selling Costs and ensure that these are controlled to keep them below given percentage. Ø Review competitor activity with dealers and their subordinate each month & report to reporting officer on new initiatives taken. Ø Review dealer inventory & ensure special attention to slow moving/ short length products & their early disposal. Ø Review dealer payment performance & ensure that all payment is made with in approved credit terms or on payment of interest when payments are delayed. Ø Build up Motivation to ensure complete territory coverage & appoint new dealers or recruit subordinate of dealers as necessary. Ø Reduce/Eliminate backlog on ST forms by given percentage each month. Ø Call on at least number of prospective buyers each month and apprise them of services/products available. Ø Review each dealer performance each week & ensure prompt remittance/ submission of ST forms. Ø Monitor competitor activity & incentives and report promptly on any new initiatives/ programs. Previous Organization Experience 1. ESS DEE NUTEK INFINITIES PVT. LTD. Ess Dee Nutek Infinities Pvt. Ltd, a US $ 12 million dynamically has always looked ahead and moved in sync with the changing times in the industrial sector. Established in 1983, Ess Dee Nutek Infinities Pvt. Ltd is the biggest company in Solvent printing machines, Photographic machines like Mini color Labs, Plotters, Engravers and Printing material (including ink and spares) with the brand name NUTEK… Organisation : Ess Dee Nutek Infinities Pvt. Ltd. Designation : Territory Sales Manager Duration : June. 2005 - April.2006 Territory : Western U.P. Salary Drawn : Rs. 10000(Gross) + incentive P.m. Previous Organization Work Profile & Job Responsibility Ø Deal with both Corporate and industrial customer. Ø Manage the both team and sales target timely and efficiently. Ø Sell out the feasible product and allied services to the industrial customer. Ø Working area is western UP. Professional Qualification Professional Qualification: Course Name Of Institution Specialization Year Of Passing % age Master of Business Administration Guru Govind Singh Indraprastha University, Delhi Marketing (Major)International Business (Minor) 2005 67 % Advance Diploma in Software Engineering Aptech Limited, Delhi Software Development &Web Programming 2002 B+ Certificate in Computing Indira Ghandi National Open University, Delhi. Microsoft Office 1996 52 % Academic Qualification Academic Qualification: # B.Com (Pass) From Delhi University. Personal Details Personal Detail: Father’s Name : Mr.Inderpal Singh Date of Birth : 06/10/1979 Nationality : Indian Marital Status : Married Hobbies : Listening Music Strength : Strong Determination Date : (LALIT KUMAR)
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